ARCHER SERVICES
HOW WE WORK
Foundation: strategy, key messages, and story angles that hold up everywhere
Activation: tailored assets for the channels that matter most (web, media, social, CRM, partners, SEO/GEO/AEO)
Momentum: follow-through, reporting, and refinements so the work keeps performing
Media Relations & Earned Media Strategy
Earn credible coverage through smart angles, targeted pitching, and strong relationships. From press releases to proactive story development and influencer relations, we help you stay visible in the right places, at the right times.
Brand Messaging & Strategic Communications
Clarify what to say and how to say it. We build messaging that holds up across media, web, partner conversations, and internal teams so your brand stays consistent and easy to understand.
Partnerships, Ambassadors & Chef Relations
Identify, shape, and manage partnerships that actually deliver. From ambassadors and creators to chef-led collaborations and brand programs, we align the concept, messaging, approvals, and execution.
Content & Social Support (Built for PR)
Create content that supports earned media and brand clarity. We help shape the story, tighten the copy, and build practical content plans and assets you can use across channels.
Launches, Openings & Experiences
Plan and execute launches people remember. We support everything from media previews to hosted stays, openings, and experience-led story hooks that give media and partners a reason to show up.
Crisis & Issues Communications
Be ready before you need it. We build practical plans, tools, and spokesperson support to help you communicate clearly during high-pressure moments and protect trust.
Anahita Pouget, Director of Brand Development and Marketing,
TIME Family of Wines
"Archer PR is the kind of partner every brand hopes to find, and Krista Lochhead is the reason why.
Working with Krista on the launch of Evolve Sparkling House was nothing short of exceptional. From press releases to media and influencer outreach, to executing a seamless on-site event, she approached every detail with precision and was personally vested though the process. Her responsiveness and timeliness were invaluable, particularly when coordinating high-profile guests where every moment matters.
What truly sets Krista apart is her genuine desire to go above and beyond to deliver results that move the needle. She brings a rare combination of calm, professionalism, and positivity, thriving in high-pressure environments even when last-minute demands arise.
Krista didn’t just support our brand; she became an extension of it. Her genuine investment continued well beyond the project, a testament to her dedication and passion for delivering meaningful, lasting results."