Archer PR supports brands with media relations, messaging, partnerships, and launch support. We help you clarify what to say, build a plan, and execute with strong follow-through so you earn credible coverage and build momentum.

We work with tourism, hospitality, food and beverage, lifestyle, and pet brands. That includes hotels and resorts, restaurants, spas, destinations, wineries and breweries, BC-made consumer products, and agriculture brands.

Archer PR is based in Vancouver and works across British Columbia. We regularly support clients in regions like Vancouver Island, Whistler, the Okanagan, the Cariboo, and Kamloops, where we have satellite offices.

We are founder-led and senior-driven. You get strategic judgement and hands-on execution from the same person. We build the messaging once, then adapt it across channels so everything stays consistent and easier to deliver.

We start by building a clear messaging foundation, your source of truth. From there, we repurpose it into the pieces you need, such as website copy, a pitch angle, a newsletter feature, and social captions. You are not reinventing the message every time.

No. Earned media is editorial, and outlets make their own decisions. What we can guarantee is the quality of the strategy, the strength of the story, the professionalism of outreach, and disciplined follow-through.

It depends on your news hook, assets, and seasonality. Some wins can happen quickly for timely stories, but most PR builds momentum over time. For ongoing visibility, expect a ramp-up period, then consistent outreach and follow-through.

Usually: a clear goal, your offering, current website and socials, brand assets, key facts, and access to the right decision makers for approvals. If assets are missing, we can help you identify what you need first so pitching is stronger.

We support social content when it strengthens PR, launches, and messaging. We can build content plans, write captions, and shape story arcs. If you need daily community management, we can recommend a partner or clarify a scope that fits.

Absolutely, whenever it makes sense for the brand and the goal. We support creator outreach, collaborations, and deliverables planning. We focus on partnerships that feel credible and on brand, not one-off posts with weak alignment.

Yes. We support launch strategy, media outreach, guest communications, run-of-show planning, and on-the-ground coordination. We also build post-launch follow-through so the moment turns into lasting coverage and content.

Yes. We build practical crisis plans, can provide training, templates, and spokesperson messaging, and we can provide real-time support during an active situation. The goal is clarity, speed, and alignment, especially when pressure is high.

Yes. Archer PR can lead PR and messaging, or plug into an existing team. We’re comfortable collaborating with marketing teams, designers, social leads, and other agencies, as long as roles and approvals are clear.

Yes. Archer PR is built to support pet brands and pet-friendly experiences, especially in markets like Vancouver where the category is strong. We look for the real story, the product truth, and the right media angles to build credibility.

Yes. We support wineries and breweries with seasonal storytelling, hospitality and experience promotion, new release angles, listings outreach, and partnerships that connect food, place, and product.

Success depends on your goals. We track coverage and quality of placements, message pull-through, audience reach where available, and momentum over time. For launches, we also look at tangible outcomes like inquiries, bookings, or partner interest when data is available.

Yes. A founding client offer is available to the first 10 Archer PR clients. Inquire within for details.